Early Music America (EMA) is the not-for-profit service organization for the field of early music in North America. Founded in 1985, EMA expands awareness of, and interest in, the music of the Medieval, Renaissance, Baroque, and Classical periods performed on period instruments using historical performance practices. EMA's members receive a quarterly magazine, an annual directory, and a wide array of benefits. With its broad membership, including professional performers, ensembles, presenters, instrument makers, amateur musicians, and audience members, Early Music America serves as an advocate for the field throughout North America.
Mission, Vision, Values
Our mission: Early Music America (EMA) serves and strengthens the early music community in North America--including professionals, amateurs, and enthusiasts--and raises public awareness of early music.
Our vision: Early Music America envisions a world where early music flourishes as an integral part of musical culture and reaches a large and diverse audience; where people understand what early music is and are engaged with it throughout their lives as listeners or performers; and where early music professionals are fairly paid, early music organizations are financially stable, and philanthropists see the early music world as a good place to invest.
Our values: Early Music America believes that early music provides a valuable way to understand history and human culture; that historically-informed performances provide important musical insights and experiences; and that early music fosters creativity.
Strategic Plan 2010-Ultimate Goals
Early Music America has three ultimate goals:
- The audience for early music in North America is large and diverse.
- The North American early music community of professionals and amateurs is thriving.
- EMA is a strong and vital cultural organization.
Key Strategic Issues
The following are considered to be the five greatest challenges facing Early Music America at this time:
- The value of early music is not widely perceived in the larger cultural community, primarily due to lack of information and knowledge about early music.
- Early music is being de-emphasized at the university level and not taught regularly at all to younger children and youth.
- The audience for early music is not as large and diverse as it should be.
- The adult amateur early music population is aging and declining.
- Presenters are not very knowledgeable about or interested in early music, which means professional early music artists and ensembles are not booked as often as they should be.
- The economic downturn has reduced donations from individuals and foundations and also impacted earned income.
Objectives and Indicators
EMA’s objectives are designed to achieve our vision and ultimate goals. Indicators are ways of measuring achievement.
Objective 1. Build public awareness of early music and serve as an advocate for the field.
Indicators: More articles appear in major media about early music; more people listen to early music on the radio; more people download early music from the web; more people attend early music concerts in North America.
Objective 2. Provide high quality publications and information for the public.
Indicators: Subscriptions and newsstand distribution of magazine increase; book series expands; web site and other online resources continue to expand.
Objective 3. Promote early music education for all ages.
Indicators: More people study early music in colleges and in K-12 schools; more adults attend early music workshops, classes, and lectures.
Objective 4. Support and promote professional early music performers, amateurs, and organizations in the business of early music.
Indicators: Professionals get more bookings and are fairly paid; societies of amateur performers and workshops are thriving; instrument-makers, music publishers, and other early music businesses are expanding; presenters and other early music organizations are thriving.
Objective 5. Stimulate increased funding for the field of early music.
Indicators: Early music organizations and performers receive more grants from foundations; individual donations and planned gifts increase.
Objective 6. Provide more member services and benefits.
Indicators: More conferences, workshops, competitions and other benefits attract a higher percentage of early music specialists to join EMA.
Objective 7. Expand the total membership of EMA.
Indicators: EMA membership grows from current level of 2,650 to 4,000 or more over the next 5 years
Objective 8. Strengthen the financial resources and infrastructure of EMA.
Indicators: EMA receives more grants and donations; EMA expands its staff by at least 1 FTE over the next 5 years; EMA budget increases from $400,000 to $500,000 or more over the next 5 years; board-designated endowment doubles in size over next 5 years.
Specific strategies to achieve these objectives are created, reviewed, and updated on a yearly basis.